3 Secret Website Promotion Techniques That Sizzle!

Web promotion is a big contributor for business growth. There are many techniques that are being practiced by web site owners to promote their web sites among the online audience. There are three secret web site promotion techniques that could definitely give your site that much needed edge. Providing links to your web sites from several different places on the net is one of the surest ways to increase web traffic. There are three ways to achieve this.

Every business has competition. The first secret technique to beat your competition will be to Google your competitor’s domain. Find out the sites, blogs and public discussion forums which link up to their web site. This way you get a list of relevant places where you should be putting up your links by posting into blogs and contributing articles/ discussion threads etc to forums. You can do this for every one of your competitors to exhaustively cover all possible online places to give your links. The links given in these blogs and forums are likely to be around for a long time and hence have long term benefits for your business. Of course you should be active and consistent – you should post updates and articles often and periodically and keep your links alive.

People generally search using keywords. They also ask questions. An example is Yahoo Answers where users can get answers to any question they want to ask. Your second secret technique is to post answers to potential questions in Yahoo Answers (and any other popular Question & answer sites). The questions should be well thought out and the answers should be interesting and relevant. The answers should certainly avoid being promotional; instead they can give a part of the answer and say that to find more the user can visit your web site. You should make sure that the answer links straight to the page where the entire detailed answer can be found and not to the home page or other pages. This is to ensure that you earn the trust of the user; he/ she will automatically be prompted to visit your home and learn more about the products and services that you offer. This way of building links to your web site is also a long term strategy as question & answer sites are used by several people most of the times.

The third secret technique is to get hold of a number of blogs that are already popular and are connected with your web site. Participating in these blog postings can go a very long way in generating traffic to your site. Every day a few blogs can be visited in turn and you can leave interesting posts with your signature that links back to your site subtly. Instead of placing posts that stand out, it will be natural to answer posts already there and be participative. If your posts are exciting, users are likely to be prompted to click on your signature and find out more about you.

Social Media Marketing Strategy – A MUST For Internet Marketers

Social media marketing strategy, based on social networks and networking sites, is perhaps one of the most important tool for any internet marketer. The reason behind the fact only a very few things have been able to prove themselves effective than social networks is that these provide a large number of memberships helpful for all internet marketers. Social media marketing strategy is a better way of connecting with people and adds them on your contact list. The conventional opt-in mails and website generated leads are not able to do it as quickly as social networks can do.

One of the best examples to prove this is Twitter. What happens on this application is you start following someone and if the person does not know you, he or she will start following you too. In this way, you will start getting information about that person’s life, business and other activities. So, isn’t it a fastest way of connecting with someone? Obviously it is! An E Mail can never do this so fast.

However, there are certain rules in social media marketing strategy too that every internet marketers needs to follow. The very first and most important rule is to not letting it lead over your personal brand. Social media is just a tool of your marketing strategy and should be used as such. Now, other important point is to never get hostile. If someone refuses your request or blocks you, simply forget about reconnecting with them.

Find a valuable message and let it be your voice on your social media marketing strategy. People will follow or connect with you as an internet marketer only if you provide them some valuable information. You must act as an industry leader, a niche expert and give expert tips & advice to your followers. Your social media marketing strategy should not include only one sided sales pitches. Understand the fact that most of the successful internet marketers and their social networks offer a platform for open discussions and communication. And you must do the same.

Once you have established a good follower base in your social media marketing strategy, it is very important to update it regularly. People would never stick around to your site if you do not have anything new to offer them. Remember, this is a very important point of social media marketing strategy for all internet marketers. Add your social media usernames on your website, E Mails, blogs and all other tools of social media marketing strategy. It is very important to provide updated and repetitive information as people always remember updated information.

You must also maintain a balance between your personal and professional life. In fact, keep both hundred miles apart. Any kind of information that reflect your personal views, be it religious or political and share your personal life should be kept far from your professional network.

Social networks are a highly effective tool of social media marketing strategy for all internet marketers, but one must not forget about the importance of conventional tools. As these applications and technologies are relatively new, not everyone is using them regularly. Some conventional people still like the warmth of a personalized E Mail and newsletters. So, you need to understand the needs of people and not just blindly use the new tools. Use the social media to leverage the power of internet marketing, but building real personal relationships is equally important. It’s because you are a human dealing with real people for whom relationships do matter!

To know even more how to empower your social media marketing strategy, learn all other internet marketing strategies and build your business as a successful internet marketer, visit http://leliaRaynal4YourSuccess.com. Enter your name and e-mail address to obtain a gold mine of free e-books, tips and tools. Also you will have access to information about a proven model to build a profitable business and become a successful internet marketer.

Are You Looking For a Great Home Based Business Opportunity?

These days everyone is looking to start a home based business in an effort to obtain more freedom and to create the financial future they have always dreamed of. Getting a regular 9 to 5 and working it for 20 to 30 years is no longer the safe and secure route to take. The unemployment rate is currently higher then it has ever been before.Home based businesses are growing at an astounding rate. And for good reason. For one when you start your own home based business you are in total control of everything. How much you make is totally up to you. There is no boss who regulates your hourly pay. Also, when you work for yourself your schedule can be as flexible as you want it to be. No waking up early if you don’t want to. You can work whenever and where ever you want.New home based business opportunities come and go every single day. You can easily get frustrated with all the information out there that pertains to starting a home based business. When it comes to starting your own business there are 3 things that I consider very important.The first thing is to find out how long the company you are considering working with has been in business. Check there history. Find out what others have to say. If they have more negative then positive feedback run away. Secondly, you want to find out what type of products the company offers. Since your job is to sell the products you want to make sure they are products that people will want. Other wise you won’t make a penny.And last but not least you want to find out what the compensation plan is like. If they pay you a very small percentage then you might want to reconsider. You don’t want to put in all your hard work to only make peanuts. You want to be well compensated for your hard work.One great home based business opportunity you should consider is ACN. They are the worlds largest direct seller of telecommunication services and they have an A+ rating with the Better Business Bureau. They have been in business for over a decade and word is they have one of the best opportunities around.

How to Start and Run a Successful Online Home-Based Business – Part One

I constantly get people asking this question in my blog and think it will be best for me to write an article around this question. The question is: How do I start an online Home business with all the scams flying left and right without falling into those scams?People want to know what percentage of marketing or business in online and how they can get started.I thought of the last time I turned on the television without seeing a dot com shown, display or scrolling across the television screen. And found out that most commercial have a web address.I thought of the last time I drove for about 10 minutes in a city without seeing a web address looking at me from across the street. And found out that most businesses have web address. I concluded that most businesses are online. If you are not online, your neighbor or competitor, with the same type of business as yours is.Both small and large companies are spending millions of dollars on internet marketing campaigns every year. And more and more people are getting onto and using the internet every day. In addition to that, there is no other form of business that I know of that is easier or cheaper to get into than online home-based business. Now how do you start your own internet or online home-based business?Before you jump into it head first, I want to warn you that marketing online does take work. It actually takes lots of work. Do not listen to people who believe that it is as easy as just joining a successful company for $499 or buying a $499 product, working 2 hours a day and then you begin receiving shower of riches. If you are thinking of starting or having a successful internet business, expect to work hard.Please know that successfully online marketing takes time, effort and some monetary investment. Accept that anything can be marketed online but, not everything is good to market online. Some things do better than others. For something to be successfully marketed online, it should be something you are not sure of where to find it or how much it cost and have to search for it or Google it.You have to find out whether there are good niche opportunities for the products and/or services you want to market. A good online marketing or business niche has the following three great characteristics:1. People involve are normally find in group. They hang out with others in person and online to share common interest.2. People in involve are emotionally connected. They treat whatever they are promoting as something of great value and will do what it takes to support them, including spending lots of money.3. People involve are already spending money on them. The members are spending money on their interests and they do it often.Determine whether there is enough search volume for the keywords you are going to target and find out what it is going to take to compete in your chosen niche by doing a search of your determined keyword. Run your keyword in Google, Yahoo, and Bing. You want to target those keywords or keyword phrases with at least 200 to 300 searches per day (high search volume) with less competitors. You can find a good tool for this job by searching for “AdWords keyword tool” in Google, get it and follow the instruction.Size up the competition by doing a quick search in the top 3 search engines (Google, Yahoo, Bing) for the keywords you want to target. Take a look at the top 10 to 20 sites and determine the following:1. Are these sites professionally designed?
2. Do they have a clear call to action?
3. Is the content compelling and current?
4. What are they doing right?
5. What are they doing wrong? Use it to improve your site.
6. Are there any blogs or social networking in this niche?
7. How can you make your product, service and/or expertise stand out from the rest?You are doing this to determine whether you will be able to compete in this niche. You will also determine your ability to get into this project, amount of time you are willing to spend it, and the amount of money you are able to invest to really compete in this niche.Next, you need a website. The quickest and easiest way to build search engine friendly sites, that are easy to manage, is to use WordPress. Even if you are not going to utilize WordPress’ blogging features, it is still an excellent tool for quickly deploying websites. You can also build your website by using templates and website building software.Thank you for reading my article “How to Start and Run A Successful Online Home-based Business Part one’. Part Two can be read on my Blog.

How to Find the Right Home Based Business Opportunity

Finally you are sitting down realizing that the corporate way is not working. You are coming home late from work and its 8 pm. Your family has eaten dinner and you are eating alone. Your kids are in bed and your significant other is arguing with you that you are always working late.You realize it is now time to find a home based business opportunity. You are searching the internet vigorously and do not know what to look for and want to avoid scams.Looking for a home based business does not have to be stressful if you know what you are looking for. I will not lie to you like other will do and tell you that every home based business opportunity is legit. They all are not.So how do you know what to look for in a home based business opportunity? Well we are going to show you so you are not one of those people who are scammed and your time and money is wasted.The first thing you must do when searching for a home based business is find an industry that you know you can make a good profit in for you and your family. Narrow your search down to industry. My choice was Travel, because of the 7 Trillion dollar value.Second you must pick the company you feel comfortable with. To find out if the company is right for you, do the following steps.Check with the Better Business Bureau online, check with the Federal Trade Commission online, and finally check to see how long the business has been around.You will do yourself justice if you complete these steps when looking for a home based business opportunity.The reason this is so important is because you want to have faith and feel comfortable with the opportunity you are working hard for your family.One thing to remember that is so important is to make sure you do you due diligence now in the beginning when picking your home based business opportunity so all your concerns are out of the way from the start.Once this is established then the sky is the limit. You will be well on your way to life changing choices and your family will love you more then you can think of for you smart research and decisions.30 percent of all home based business opportunity seekers research the company they are going to join. Why do you think so many companies have such high attrition rates? Because they are scamming you and realize you will be taking the time to do your research.If more and more people decided to take the time and do their research the home based business industry would have a better reputation. It is the scammers who ruin it for everyone. Those people should be prosecuted.I can not stress enough how important picking the right industry is for your home based business opportunity.The industry is the foundation of your success. If the industry is not successful do you think you will be?

“No Patch” She Said, “No Patch”

Yesterday while I was getting ready to put the eye patch on my 20 month old daughter, Jordyn, she looked right at me, shook her head and said, “No patch.” I wanted to congratulate her on putting that sentence together to express herself, but all I felt was my heart breaking at what I was doing to her. If someone else made her feel this way, I would kill them with my bare hands. But the culprit is me and somehow that’s supposed to make it okay.

When my wife and I hopped into the cab on the Friday night marking 30 weeks of her pregnancy, we never believed she’d give birth to our twins almost 2.5 months early. To make matters worse, at the end of their one month stay in the Neonatal Intensive Care Unit (NICU), we found out that there was a problem with their eyes.

Premature babies can often get something called Retinopathy of Prematurity (ROP), which causes blindness in 2,000 babies a year. ROP occurs when a premature birth can end up leading to retina detachment and blindness. So every Tuesday morning during the bitter winter cold we would once again hop in a cab, this time to visit the retinologist. There are master torturers who could learn a few tricks from this guy. We held our children tightly so they couldn’t move and whispered soothing words while he put drops in their eyes and examined their retinas. I sometimes wondered if people from Child Welfare were going to bust in over the sound of their screaming. Hanging in the balance of this awful weekly adventure was whether they were going blind or not. That is the only reason we got through it each week; otherwise we wouldn’t have survived their painful cries. Sometimes with tear drops on our cheeks and tiny four pound screaming babies in our arms unable to give each other a hug, my wife and I would look at each other trying to provide at least some comfort through our own good eyes.

At one of these dreaded visits the doctor turned to us and said matter of factly, “Elijah is doing well and I don’t need to see him for a couple of weeks. But I think we should schedule Jordyn for surgery next week. The sooner the better.”

One of the cruelest things to do to parents of preemies is to tell them their child will have to return to the NICU. On the morning of the surgery when we walked into the NICU, the memories of that place – visiting our children there and going home without them everyday for a month – made us want to grab our little girl and make a break for it. Despite delays that made us wait hours for something we had hoped would never happen and a last minute decision to operate on her supposed “good” eye, the doctor reported success.

For about one-year we have gone back to the doctor for check-ups. A few months ago, however, the doctor said her brain was beginning to ignore what her right eye was telling it because that eye never developed as strong as it needed to be. If her brain continued to ignore her right eye, it will atrophy and she will be blind in that eye. The solution; she has to wear a patch every day for one hour.

At first I had visions of my little girl looking like Captain Hook, but the doctor explained that the patch is really a large band aid that covers her left, stronger, eye so her right eye is forced to build its strength and her brain is forced to pay attention to the signals it sends.

Jordyn, to put it mildly, is independent. She is already her own person and knows what she wants. We were pretty certain she wouldn’t want the patch. We didn’t realize it would be the worst hour of every day, the one we would dread the most and that would last the longest. It is rather a common occurrence to go through two or three patches an hour because she rips them off, when we least expect it. In fact, she has worn, and ripped off, so many patches that you can see skin over her eye in places where she used to have hair.

We have tried so many different things to help her (and us) get through this. We distract her in as many ways as we possibly can. We save the patch hour for our big activity of the day so she is most distracted. I even talked with her every time I put it on, explaining to her how important this was and why we were doing it. We applauded and yelled “Bravo!” when she lasted the full hour and gave her as much encouragement as we could muster after the exhausting 60 minutes. It doesn’t matter. She still fights it and has gotten very good at ripping it off in one quick move. She has really learned and adapted quicker than we can keep ahead of her. Sometimes even when I’m holding her and I turn my head for two seconds while holding one of her hands against my body, she still yanks it off. We get so frustrated and angry because we don’t want to do this in the first place! We hate it. We would much rather enjoy the time with her.

Yesterday, however, was something completely new. She learned the word, “patch,” within the first week or so. I can remember feeling pride that she could learn that word and anger that she would even know what the word means. Other kids don’t know what the heck patch is, because they don’t have to wear one! For the past few weeks, she has begun to fight us when it is time to put the patch on, challenging us to find the balance between forcing her to wear it and gentle persuasion. But when she looked right at me and said, “No patch” I really wanted to pull her close to me, tell her how much I love her and promise never again, never again would she have to wear a patch. Instead, I pulled her close to me, told her I loved her and put her patch on against her will.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.